Many public libraries are delving into the social media world. In an ideal world, public libraries would have as many social media accounts as they could possible manage. Obviously, this is a pipe dream for perennially understaffed public libraries. Therefore, public libraries must make some choices. Google+ and Facebook are both great options for library social media, but are both really necessary?
Running social media, particularly for smaller organizations like public libraries, is mostly an investment of time. For each social media account that the library has, the library must do a variety of things. The page, comments, shares, likes, etc. must be monitored. Content, postings, and photos must be created and posted. The page must be created, and it must be designed well. Friends must be made, and circles joined. All of this takes valuable staff hours, which is something many public libraries must cut back on.
It’s clear that it’s not practical, for small public libraries at least, to join as many social media websites as possible. Libraries must choose how to reach as many people as possible. After all, how many people do you know who use Google+ but NOT Facebook? If you’re looking for the biggest bang for your buck, perhaps Facebook is the way to go.