* Both libraries post regularly. I’d say they both average about once a day.
* Both libraries mix up the content between informative, interesting, humorous, and interactive (usually by asking a question).
* Both libraries use plenty of pictures.
* Both libraries have a user picture that shows off the library, though I think UCSD Geisel’s choice to include a group of apparently-excited students in the picture is a good idea.
I noticed that the Longmont PL tended to post their most informative and most important messages, such as the library being closed, as a plain text status message. This doesn’t get as much reach, either from Facebook’s algorithms, or by people simply scanning past it in their feed.
UCSD did this better, with a post about fire alarms going off that included a humorous (well, some would say) graphic to go with it.
Longmont PL has a timely banner image on their page, representing February, though it’s hard to read. The Geisel library is celebrating Dr. Seuss’s birthday, appropriately enough, which is March 2nd.
UCSD seems to have figured out how to get their address and phone # information to display directly on their page. I know from experience that this isn’t a simple thing. Longmont doesn’t seem to have figured it out. Because I think if they knew how to do it, they would have.
Comparing the number of “likes” to the number of “were here”s, it seems like UCSD is getting far more traffic relative to the number of people who have liked their page.
Finally, UCSD has some “home video” footage of dancers dancing under the library structure. That’s pretty cool. Especially as it gives a real sense of how large this unusual library building actually is.
I think I’m going to have to give the win to UCSD, but Longmont isn’t doing too shabbily.