One of the main reasons libraries use social media tools is to reach out to populations that may not be aware of library services. Using a variety of tools, rather than just one, can help the library reach out to a variety of potential users.
Tumblr is one such tool. Tumblr is a mircroblogging social media network. About half of all Tumblr users are under the age of 25 (according to comScore) – making Tumblr a great way to reach out to teens, tweens and young adults. Many libraries have great teen collections (new CDs, DVDs and reference books) programs (dance or knitting classes), and services (such as free tutoring, mediation or homework help) but not all have great teen circulation or attendance. Reaching out to teens in a space they use and accept is how the word gets heard.
Tumblr is easy to use, and more importantly, it’s free. The librarian posting chooses what kind of post (video, photo, quote, link, etc.) These choices offer lots of flexibility – post a trailer to an upcoming movie adaption, or a James Joyce quote, or a photo of a celebrity reading, or a text announcement about that night’s programs. And with 99 million unique tumblrs, there’ll always be something pertinent to reblog (or ‘heart’). There’s lots of attractive themes, or you can design your own. It’s also easy for people following the blog to reblog and spread the word the word to their followers.